Storefront system
The theme and shopping journeys reflect the brand, catalogue and buying context. The system remains manageable after handover.
IncludedService 04Shopify development and migrationWorking globally
We build Shopify storefronts and move ecommerce operations from older platforms. The work covers the customer experience, product structure, integrations, analytics and search continuity needed for a responsible launch.
The brief
The build plan records every data set, integration, redirect and launch check. Design decisions remain connected to how customers browse and buy. Migration decisions remain connected to what the business must preserve.
What gets built
Migration control
Products, customers, orders and content are mapped before transfer. Reconciliation checks confirm what moved and what needs a documented exception.
IncludedCommerce integrations
Payments, analytics and required business systems are connected as one launch path. Ownership remains in company accounts.
IncludedSearch continuity
URL mapping, redirects, metadata and crawl checks protect existing discovery. The new structure gives important categories and products a clear place.
IncludedGood fit
- A new brand needs a distinctive Shopify storefront and launch path.
- An older commerce platform needs a controlled migration.
- The catalogue or buying journey has outgrown the current structure.
- Search visibility and business records must survive the change.
Relevant work
A cinematic storefront, built specifically for the brand.
A custom Shopify theme for a Central European luxury skincare brand. The experience was shaped around its visual identity, product storytelling and customer journey.
See the workA 36-year distributor became visible through a structured catalogue.
A new site and search-readable catalogue for a South Indian printing supplies distributor with 32 products.
See the workRelated services
Search & AI Visibility
We make sites crawlable, understandable and useful to search engines, AI answer systems and the people choosing what to do next.
Custom Applications & Portals
We build internal tools, client portals and connected web applications around the way your business actually works.
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